Introducing Posy App!

February 5, 2016
posy app launch party, hello posy

heart sugar cookies

posy app, launch party

posy app, launch party

bar cart idea

mommy and me outfit

blogger events

peony bouquet, launch party ideas

sugarfina candy

bar cart ideas, posy app launch party

valentine's day cookies by idreamofcookies

I’m so excited to let you know that in the coming weeks I will be launching Posy, an iOS app for sharing style feedback. Almost a year ago, while I was pregnant and trying on clothes late in the night, I needed some feedback on an outfit. Truth be told, I was feeling a little self-conscious because I hadn’t passed my first trimester yet. I wanted to avoid outfits that made me look pregnant until I felt ready to announce. Frustrated that there was no one was around to ask for feedback, I had an idea to create a fashion community where anyone can come to ask and share feedback on style in an honest, fun, and supportive experience. While there are other feedback apps, I wanted to create an experience that is fashion-focused, innovative and easy to use. And with that idea, Posy was born. It took me a month to design the app and almost a year to develop it with the help an amazing team we put together. Now, it is almost ready to be in your hands, and I’m so excited!

We were very blessed and humbled to have a fantastic group of fashionistas who understood my vision, and shared some amazing content for the app. Their feedback and support helped us refine and put the final finishing touches to Posy. I can’t wait for you guys meet them!

To celebrate this milestone, I partnered up with Sugarfina Santana Row to host a super fun launch & Valentine’s Day party a few days ago. Thanks to the amazing and sweet Sugarfina team, our event was a success!

If you would like to be notified when the app launches, please swing by HELLOPOSY.COM and subscribe to our mailing list! You will also be automatically entered for a chance to win a gift card to fuel your shopping. ;)

Many, many thanks to all our partners who helped make this event so special!

Apis Floral
Pura Vida Bracelets
I Dream of Cookies
Glitter Press
Sugar Dot Cookies

  • Tara Williams

    I love this post! I am seriously so proud of what you have done- SUCH a fun app!!! I am creating a post on the app launch right now! check for it tomorrow. Your photography is spot on girl!

    Xo, Tara


      OMG, I can’t wait to check it out! Thank you so much for your support, Tara!

  • Oh to Be a Muse

    You always get some fantastic photos! Love your little boy with that hat on, lol. Such a fab Posy launch party.

  • Vera Sawicki

    This is so awesome Alina!! Gorgeous photos!


  • Sugar Dot Cookies

    Congratulations on the launch app! It sounds fabulous! Thanks for letting my cookies attend the party!

  • Adeola Naomi Aderemi

    Looks like a beautiful event!
    I can’t wait for the app!


      Thank you, Adeola!